This logo was created in collaboration with Apex Decals Helensburgh. We received the brief from the Hotel who wanted to rebrand the Hotel from ‘The Centennial’ to the ‘Helensburgh Hotel’. The Hotel is heavily involved in several sports sponsorships and didn’t want to use the generic ‘The Centennial’ name as ‘there’s one in every town’.
The brief was to keep the heritage feel and introduce the team colours of the area which is orange and black. I created the monogram so it could be used in the new accomodation venture they were kicking off upstairs. The logo was designed to give the hotel a family friendly feel and attract the locals back to enjoy the meals and entertainment.