Simon from Simall Wines and I have worked together on several labels but this was a new venture for him. The product is a sparkling wine for the 20+ female market. We wanted something fun yet stylish. There are several flavours in the range so we needed to ensure the colour pallet not only popped but complemented each other.

Simon’s brief was to include rising bubbles. I chose a font that was casual yet confident, we wanted to reflect the ladies who would be enjoying them.